Thursday, February 11, 2010

Valenew

Valenew = Valentine New Year


I'm sure you guys have realised by now.


This year's Valentine's day fall on Chinese New Year.


Pretty amazing too and what's more fanatical is that my friend's birthday fall on 14 February. She is going to have a major dilemma as whether she should celebrate her birthday or valentines or Chinese New Year. Poor thing man!



Anyway, I'm sure it will be a conundrum for most of the couples out there too eh?


My friends have suggested some ways as to how you can solve this problem.


1. You can celebrate Valentine's Day with her on Chinese New Year Eve, however she might find it a bit insincere considering that she has to tend to her reunion dinner and on top of that, it's not the real date itself!


2. So, I suggest you might as well bring her home to see your parents, no obligations of course, just a casual meet-up and chitchat session. But, that sounds tough isn't it? She might be too tensed and apprehensive about meeting your parents.


3. But, not to worry, I personally think this one is the most plausible one. For me, I tend to be rather free from 9pm onwards as my relatives start to leave one by one. Usually, the mahjong sessions last till 8pm or so and then they will break for dinner and before you know it, everyone becomes pretty much laid back.


They either watch the television or they start to chat in their own small groups or some will leave early. So, this is your best opportunity to dissapear without a trace. (Whether or not you want to inform your parents is up to you of course. A caveat for you, they will definitely question where you are going and you might be stuck with them for quite a while, so it's best to leave subtly).


This way, you will be able to celebrate Chinese New Year and collect your fair fat share of AngBaos and at the same time, you have already showed your face, so it's not rude.

Cool eh?


Well, at the same time this is a great business opportunity for the many businesses out there.


They can offer heart-shaped "Ba Gua" for those Ba Gua lovers.



At the same time, they can introduce lovey-dovey Tigers red packets. I'm sure it will be a hit.


To entice lovers, they can sell Chinese New Year related mementos to capture their love. For instance, making a couple prominent amidst a huge crowd at Chinatown.


That will for sure be extremely memorable. What are the chances that you see people counting down to New Year and Valentine's Day at the same time.



Also, during Chinese New Year, many tend to go shopping all over the place.


This is probably the best time for retailers to sell Valentine's related clothes and accessories to couples. Chinese New Year and Valentine's Day both stand by the colour RED, so perhaps a super-red theme can be developed which encapsulates the essence of both seasons.


There probably won't be any other time when you can find a couple's willingness to buy to be this high.


Of course, the key is to have a core story (i.e. their own love story) behind the product you want to sell or you won't be able to entice them to buy. Something that they can look back to when they grow old. Let this be the best Valentine's Day in their entire life.


Yep, so enjoy your Chinese New Year this time and for couples, enjoy your Valentine's Day meaningfully this time round as it could probably be the most indelible one.

Credits -wikimedia, -victorialodging, -businessfromhomeequalsmoney

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