SNSD for Intel

Intel, whose main customers are focused on corporate customers, mainly focused on brand image advertising to match their business-to-business marketing scheme.

Hence, you will rarely see celebrities in their promotions or advertisements because their target market are matured businesses. They don't rely on celebrities to buy the idea of a good product. They are not like the normal consumers out there who use whatever their favourite celebrities use.




They don't go for the superficials. They look at the quality of the product per se.

SNSD

So why the different approach this time round then? In fact, its a groundbreaking move made by Intel.

SNSD

Reason being: It was to globally expose and emphasize the superiority of Korea's cultural products.

SNSD

They are using this opportunity to promote to the entire Asia altogether now that SNSD has become an icon, a cultural icon simultaneously.


Even a supergiant like Intel is making the move already, it would come as no surprise when the Kpop scene starts to gain more recognition, not just for their music, but for their influence and clout over the entire world.

SNSD

They will slowly encroach into new terriorities and fields that one can never imagine. As they spread and mature their talents, they are definitely capable of playing larger roles in today's society.


Intel Korea’s Lee Hee Sung concluded, “Our consumer campaign for our second generation Intel Core product will feature SNSD’s cute and modern visuals.  We’re introducing our products in a variety of fun and exciting ways for our consumers.”

SNSD Intel

In conclusion, I still stand by what I said months ago, that is the success of Kpop goes to show how much Marketing can do. And of course, how great South Korea's entertainment groups and media are at Marketing. Definitely a learning point for the world.



Credits -yuli88, -twistedstars, -korea, Source + Photos: Star News via Daum