Avril Lavigne Back From the Depths With Re-Launched Clothing Line

Ever heard of Abbey Dawn? Me either. But Avril Lavigne is looking to change that. Launched in 2008 by the young pop star, Abbey Dawn is the streetwear line sold exclusively at Kohl’s, but due to dwindling sales figures, Lavigne is re-launching the line in a few months on her new e-shop.

Surely taking cues from Jessica Simpson and Gwen Stefani, whose clothing and accessory lines now eclipse their singing careers (in terms of profits), Lavigne’s new collection will do double-duty as a marketing campaign for her new single, appropriately called out in the video on the teaser page of the online shop. The video claims the line is not exclusive and available to ship internationally, with promises of “really great designs,” including pieces with “really big hoods...extra big hoods.” We wait with bated breath.