Google simply will not allow Apple to dominate the mobile advertising market for they knew flagrantly that it is a lucrative market that is not to be missed. Nowadays, you see people on their cell phones more than they are on the computers. It's so convenient and with the touch screens, everything is so smooth and easy.
You can just drag things around with your fingers and play games continuously without getting bored. You are also busy searching for new deals on the move, literally. As you walk, you search the net on how you can get to your next destination.
When you are feeling hungry, you check the web for the awesome food outlets recommended by all near your current location.
When you are bored, you go online to download new games from the iPhone application stores.
When you need to check out the new clothes, you go online to search for the new collections.
When you want to catch a movie, you simply log-on to Golden Village's website and check the seatings available.
It's so convenient now that people refused to stay at home. They can now check for anything they want on the go.
Therefore, it is imperative that Google acquire a great company to fight this imminent mobile war with Apple and other potential competitors.
Initially, the FTC was desperately scrutinizing Google's acquisition of AdMob in an attempt to foil their plan for they feel that it will harm the other potential competitors.
However, Google and others have argued that FTC scrutiny of the AdMob purchase was unwarranted, given the relatively young mobile advertising market, and the number of potential competitors.
At the end of the day, Google has 65% market share in the Internet search engine but in terms of the mobile advertising market, Google is still nascent like any other competitors.
It is no doubt that Google will have an edge because of its leverage in the advertising market but anything is possible in this ever-changing market.
We will see.
Credits -martketwatch, -willscullypower, -blogcdn
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