Avril Lavigne Talks About Expanding Abbey Dawn Fashion Line

In this exclusive ARTISTdirect.com interview, she talks all about how the line has expanded. Calling it a brand for girls of all ages, Lavigne said that her "key words" are "old school punk rock," "plaids and studs and spikes" and "London rock." Her designs are certainly of the punk aesthetic and they are also super cute and stylin'. Lavigne, who has the most enviable mane of glossy, stick straight hair, admits she goes "for a bit of grunge" and "the surf skate vibe" with the line and guess what? We dig it and have even ordered hoodies from Abbey Dawn. The verdict is in: They're well-made, super cozy and fashionable.
Lavigne dubbed her line as rock 'n' roll girl, as well as cute, feminine and edgy.

Abbey Dawn has grown exponentially in the last year to include skinny jeans, heels, swimwear and more. She has also developed a men's arm of the line, which was inspired by the fact that she has plenty of guy fans and the dudes in her band were always harassing to make some Abbey Dawn items for them, too. The boy's line includes safety pins, amps and volume knobs as part of the imagery.

About Abbey Dawn, ARTISTdirect.com editor Rick Florino adds, "This is everything that a rock 'n' roll fashion line should be. It's got an edgy elegance that's classic and undeniably cool. Avril Lavigne has successfully brought real attitude back to clothing. This is a new dawn for fashion."

Lavigne's goal with Abbey Dawn is to mesh quality with affordability. Go here to check out the singer's fashion wares. Be sure to check out her latest album Goodbye Lullaby as well!