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How Apple sold 2 million Beatles songs
What drove Beatles fans to iTunes on Nov. 16, the day Apple (AAPL) released the first digital editions of The Beatles' catalog?
- Traffic to the Apple website spiked dramatically that day, with visits from U.K. Internet users increasing by 382% between Nov. 14 and Nov. 16.
- 26.32% of all Apple traffic on the 16th came from social networks, compared with 16.59% two days earlier.
- On the day of the release, one in every 200 visits that left Facebook went directly to www.apple.com.
- Searches for all Beatles-related terms increased 30-fold that week, but Wikipedia got 31.44% of the search clicks, and Apple U.K. only 1.24%. Apparently, people were searching for information about the Beatles, not their music.
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