2NE1 for Etude House

Ahead of 2NE1’s long awaited comeback in September, the girls have been busy with their various endorsements and posing for all kinds of photo shoots.

The girls recently filmed a commercial film for Etude House cosmetics and skin care, and can be seen using some eyelash enhancement from the popular brand.

Personally, I liked the idea of using idol stars to endorse products.

1. They are familiar faces to the public.

2. They are an icon.

3. The idols are presented well and the advertisement seems luxurious, this will attract the public to buy it, to look like stars like them.

Check out their CF Below

Credits -allkpop, -photobucket