Not that diversification is bad. But I feel that Google might be getting a little too complacent. We all know that Google is the sine qua non of the advertising market and that it has entrenched its foothold on that territory, but the point now is that Google is losing sight of what's important.
The reason why Google is dominating 65% of the Internet Search Engine market is that it has spent lots of effort to grow that industry. In the past, when we talk about Google, we immediately zoom in on how impeccable their search engine is. Google has consistently been developing its search engine.
Some of the advancements includes zooming in on your needs. For instance, if you search for a particular topic an hour ago, you might actually see advertisements pertaining to your search an hour ago. The point is, the advertisements shown are now targetted towards you. They are no longer random advertisements that does not interest you at all. Right now, you can actually relate to the advertisements you see and you will not feel like a stranger to those ads anymore.
But how long did Google take to arrive at where they are now? Decades, and lots of effort and focus.
Conversely, they are entering all sorts of markets, careening into them if I may say. They no longer have a vision, a clear sight of what they want to achieve. They merely want to have a share in as many markets as they possibly can.
Right now they are entering the mobile market, the phone market, the operating system market, and even the television market. I'm afraid that they might end up becoming jack of all traits and master of none.
I mean Google TV? Seriously? It doesn't make sense at all. We all witnessed the immediate downfall of Google as they try to create the Google buzz. Now they are trying Google TV? It seems like Google is playing the hit or miss game now, which is not suppose to be the case. In the past, Google used to churn out products that they are extremely confident in. But now, it seem like a totally different story. I'm already getting all sardonic and stuff.
When that happens, their potential competitors will grasp the opportunity to shine in their respective niche markets and then kick Google out of all the respective markets altogether.
The king of the phone market might focus all their energy on the phone market.
The queen of the television market might spent all their time in developing the media market.
The kings and queens of the remaining market will do the same.
At the end of the day, Google might lose out to all of their competitors because of a lack of focus and this can easily cause them to fall flat onto the ground.
They have already lost their foothold in the China market after Baidu regained full dominance in the search engine market in China.
Google is now getting delusional. They think that if they are the best at one thing, they can easily be the best at everything. If Google continues to be complacent and diversify like no one's business, it could mean the demise of the company in no time.
Also, being the best now doesn't mean that Google can be the best forever. If it gets overly-infatuated with the other markets, they might just miss out on the surreptitious moves made by its competitors.
Beware, Google, nothing is impossible, including your oblieration.
Credits -marketwatch, -cartoonstock, -carl0z, -putyourmlm
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