"Even through the global economic downturn, our diverse 737 backlog has remained very strong," said Jim Albaugh, CEO of Boeing Commercial Airplanes, in a statement. "Increasing the 737 production rate is the right thing to do to meet the growth and fleet replacement needs of our customers."
Indeed, a year back, we can flagrantly see that the airline industry was indeed lacklustre! It was pathetic actually. Everyday, we see airline stocks dropping. The industry was emasculated by a mile. It was practically following the prices of oil. Once the price of oil rises, the stocks of airline industries plummeted.
Such volatility was hated by all. The airline industries try to eschew from these fluctuations but they could not. It was all in vain.
However, it's a whole new different story today. We see the revival of the airline industries. Competition are back, and its stiffer than ever before. The animosity between them are palpable as well. You see various airlines introducing various packages to fend off their respective competitors and you see some of them forming up alliance with one another.
A panoply of moves are displayed right now but who is right? To fight alone or to fight as a team? Both ways work but it really depends on how they battle it to the death at the end of the day.
It's all about sustainability in this industry. Right now, they are looking the new engine made by Pratt & Whitney. It's the new craze in the industry whereby it can enable airlines to save more energy, plus it's lighter so it will not burn off lots of fuel as it flies.
Lots of new stuff coming up in this new age and don't be surprised to see more chaos in the future, i.e. the recent Britist Airways riot.
We have alot to witness in the future.
Credits -marketwatch, -petergreenberg, -siteselection
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