This is a social networking website that has more than 60 million visitors a day. Research has clearly shown that people on social networking websites spend way longer time on the web as compared to normal surfers. Theoretically, if you spend longer time on the web, you will naturally be exposed to more advertisements and there is a higher chances that you will click on them too!
Although Twitter is currently not interested in any money-making plan or advertising, Google has definitely make use of Twitter.
Why?
1. Twitter provides the hottest updates and answers that Google fans need. In the future, when you type a query on your wall, you will get hundreds of replies immediately. That's even faster than facebook!
2. There's a gamut of users present which Google is targetting; ranging from kids to elderly. This is in line with Google's aim.
Yelp
Yelp is actually an online website that reviews the attractions in the cities, the notable restaurants, museums and leisure places which people are currently interested in.
As you might conclude, this is actually a great opportunity for Google because the 65.4% of its market share in the advertising industry will definitely be boosted by this website. The great companies will flock in to advertise their companies on this website because they believe that Google has sufficient clout to influence all its fans to use this website to search for reliable fun and attractions.
Based on trust, Yelp will definitely grow to be more extensive and reliable in the long run with Google. That way, Google will naturally have a panoply of business partners which will be extremely beneficial to its network-building.
Yandex
This is a company I highly recommend Google to acquire. In fact, they should be compelled to gobble it up!
Yandex is actually the "Google of Russia", as we all know, its market share in advertising in Russia is way beyond that of Google's.
Reason being: It has mastered the complex language of Russia. Some of the most peculiar phrases and searches are beautifully encapsulated by the search engine per se.
When it comes to language, it is almost synonymous to culture. Different natives speak differently. Singaporeans have their Singlish and naturally, other countries have their own idiosyncratic ways of expressing themselves.
Some people write differently, some people express differently, some people speak differently.
Everyone is different so to speak.
It will take Google years of research to capture the essence of the Russian language. On top of that, they will probably need to immerse themselves in the culture of Russia for a few decades if they want to truly understand Russia.
If there was an analogy for this, I will say that it is like Jake in Avatar learning about the intricate culture of the Na'vi! And mind you, it does not take a mere 3 months!
Credit -cnn, -ideachampions, -crunchbase, -fasthorseinc, -m.blog
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