Neuromarketers

The days where those cliche old advertisements are no longer working. They no entice customers as they used to because now they aren't fooled so easily by visual effects anymore. They are more concerned about the value and the practicality of the product.


You have to satisfy their psychological needs on top of that as well.


But now, the marketers are changing their approach. They have moved into a field called the neuromarketing, which is known as a process that measures the consumers brain activity to help develop ads and products.'


The fearsome part is that they might know what the buyers want before the buyers themselve know what they want.

The tactic is making headlines for big business. Frito-Lay studied women's brains to help develop an ad campaign, and Campbell Soup (CPB, Fortune 500) just unveiled a packaging redesign based on consumers' "neurological and bodily responses" to different mockups.


But as many of you might have already forseen this. Yes you are right, this technology's cost is exorbitant and thus only firms with an advertising budget of more than 30 million can afford to play this game.


However, even though most of the research results are proprietary, it is not the case for some. For instance, academic institutions actually spend the money and offer the public the results they obtain from their research, it is also known as a form of peer review. Definitely a great opportunity to exploit since its free of charge anyway!


Not all the results are common sense just in case you guys are wondering if this technology is a waste of money.


For example, an appliance maker considering adding a new feature to one of its products conducted a focus group to ask women if they liked the new feature. Most of the focus group participants said they liked it, but by studying the participants' faces in detail, the company learned that almost 4/5 of the test subjects actually disliked the feature.

I'm sure most of you experienced this yourself too right? When you are told about something, the first facial expression you give is usually that similar of a disbelief and maybe disgusted look but once you calm yourself down, you realised that hey this is actually not a bad idea, in fact I don't mind at all!


Right? Try recalling some incidents where you regret saying no in the first place when deep inside, you really wanted it!


Remember, every little things count. The little additional information you get about the customers is in fact sacrosanct. It will make or break you and I'm not even exaggerating.


The age of information and taste and uniqueness has finally arrived and those that are unable to catch up will definitely be pulverized for sure in this fast-paced economy.


No Mercy!

Credits -cnn, -kasrl