Health Food

"Back in the nineties, the focus was on low-fat, low-sugar products. That's how we were defining healthy. Then it became what we were adding rather than what we were taking away: omega 3, calcium, fiber, probiotics,"


I have to agree that even I am very if not, more conscious of the food that has a healthier choice tag on it. With the recent emphasis on the importance of staying healthy in order to live longer, I have been changing the choice of food I consume. I stay away from the oily ones and stick to the classier ones like pasta, yoghurt rather than ice cream and stuff.

I believe that this can be a great core story for supermarkets who put a lot of emphasis on their food section. Afterall, market data are a lot more motivational than product data. However, a lot of companies are failing in this part because their story are ambiguous and misleading as well. They focused a lot about how good their products are but they did not emphasis enough on how they can benefit the consumers.


"It's very important to have a really simple and clear message. If it's too complicated, even if it's true, it will put customers off," said Hudson.

R&D for food is prevalent throughout the industry now too. It is almost synonymous to the pharmaceutical industry but of course not as extensive and costly. Nonetheless, researchers are trying their best to incorporate certain ingredients into food products that will make it even healthier.


All in all, we need a great product with a great core story backed by precise market data that will not put consumers off. With that strategy, the food product will easily surged to the top on the ranking list.

Credits -marketwatch, -starinc, -motherearthnews